For the launch of the IQOS Originals devices, in December 2022, my team and I organised an event at Nuba White, open to anyone over 18 years old. The challenge was to blend technology, perhaps the most crucial element in the brand's DNA, with art, and we succeeded in capturing this, from concept to main act, and all brand activations.
KEY VISUAL
And this is the moment of revealing the IQOS Originals devices, during the main act
On-site activation for IQOS users only
Giveaway
Social media content - Teasing phase
See the aftermovie here:
